It’s also a really exciting time to be here as we’re constantly thinking of new ways to innovate and work together to make a bigger impact. As a Senior People Advisor, I bring our values to life by building trust through transparency and support. My team is made up of subject matter experts, and we’re always looking for innovative ways to solve problems in a fast-paced environment. They guide how we work, how we support each other, and how we build a National Lottery that truly reflects and serves everyone. At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.
Alastair was previously a member of the London 2012 bid team and worked with the Organising Committee for the London 2012 Olympic and Paralympic Games from start to finish. Samantha Sheriff, Chief People & Places Officer at Allwyn, previously served as Chief People Officer at both Allwyn and at Camelot during 2023, taking on a dual role to support the smooth transition from the Third to the Fourth National Lottery Licence. Chris previously held a number of roles in UK retail, specialising in channel growth and operations. Al previously held senior finance roles in a number of blue-chip companies including Sky, BT and Barclays. Andria was formerly EMEA CEO at Tag Worldwide, a global marketing production business, having previously held the position of CEO of EMI in the UK and Ireland. Our ambition is to be the lottery operator of choice.

• Allwyn’s ambition is to offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects.
• Allwyn thanks retailers for their continued support during upcoming significant upgrades
• The new Fourth Lottery Licence model means that the incentives for the operator and Good Causes are closely aligned.
• Evenbreak – A leading disability job board run by and for disabled people.
• We will attract new players, and bring back those who have stopped playing, by ensuring our games, marketing and player experience feel relevant to today’s consumers and recapture the magic of The National Lottery.
• We use technology that anonymises CVs, helping reduce unconscious bias and ensure we’re focused on your experience, potential and alignment to the role.
• Anonymise CV’s from the start of the recruitment process to reduce unconscious bias and ensure we focus on your skills and experience.

This is the first time that responsibility for operating The National Lottery has changed hands in its 30-year history. LONDON, UK – 1 February 2024 marks the start of the Fourth National Lottery Licence and the handover to Allwyn as the operator of The National Lottery. Andria will lead Allwyn as it prepares to become the operator of The National Lottery in February 2024. Allwyn UK appoints Andria Vidler as UK CEO, leading the incoming operator of The National Lottery Allwyn announces new leadership team to spearhead delivery of The National Lottery

A new Fourth Licence

As the operator of The National Lottery, we work with our players, retail partners and stakeholders to deliver on our vision for The National Lottery to change lives every day. I love being part of Allwyn because we’re always focused on creating the best possible experience for our participants, retailers, and each other, all with the goal of maximising returns to Good Causes. I feel trusted by teams and stakeholders to make decisions that keep our retailers at the heart of everything we do. Attributed with blending the technical art of the possible with business context, Adrian Joseph OBE is one of the UK’s leading applied data and AI focussed technologists with over 20 years’ experience in AI, big data, cloud, analytics and digital strategy.
Allwyn Entertainment is a lottery, entertainment, and digital gaming operator, with trusted brands delivering over€16bn in wagers. We believe that Allwyn is the right company, in the right industry, at the right time and with the right leadership team. We look forward to applying our experience in developing market-specific, culturally-attuned lottery entertainment to new customers and geographies as an NYSE-listed company.” The Company has assembled a world-class team, led by CEO David Craven, enhanced by secondees from across Allwyn Entertainment’s other national lottery businesses. In our bid proposals we setout our plans to win back customers that have stopped playing and to bring anew generation of players to the National Lottery by introducing new games and technology to capture the imagination of the nation. Allwyn will invest in retailers to support the recovery and transformation of high streets up and down the country.

Offer

Vodafone and Allwyn partner on digital upgrade for next National Lottery Licence Allwyn prize money allows National Lottery retailer to open his community kitchen three days a week instead of one 1 February 2024 marks the start of the Fourth National Lottery Licence and the handover to Allwyn as the operator of The National Lottery Allwyn, operator of The National Lottery, is launching a brand new campaign for its Set For Life game The new Fourth Lottery Licence model means that the incentives for the operator and Good Causes are closely aligned. As we develop our technology over the course of the Fourth Licence, we will be harnessing data and machine learning to identify problematic behaviour and proactively prevent harm.

Unique Opportunity to Lead, Innovate and Create Impact

Once complete, we’ll finalise your contract ready for you to join us on day one, for a company induction. As a regulated business, we carry out vetting checks in line with Gambling Commission requirements, managed by a third-party provider. A member of our Talent Acquisition team will talk you through the offer, benefits and next steps.
Victoria McKenzie-Gould brings experience of working across complex stakeholder environments, including during her time as a Special Adviser to Prime Minister Tony Blair. Chris is accountable for leading all aspects of lottery business operations (retail and digital) for Allwyn in the Fourth Licence, as well as overseeing the delivery of Allwyn’s transformation programme. Some of the changes we make will be noticed by players, but many of the changes will take place in the background, including technology and new terminals in shops to enable us to fully deliver on our plans. We have a strong focus on modernising The National Lottery over the course of the 10-year licence, with significant investment in technology and data to deliver better player experiences, better player protection and a more up-to-date operating platform. We will attract new players, and bring back those who have stopped playing, by ensuring our games, marketing and player experience feel relevant to today’s consumers and recapture the magic of The National Lottery. To provide more games, more players, more entertainment, more winners, and more money for National Lottery-funded projects.
Harry has held a series of senior legal roles in the leisure and entertainment industry, including serving as Group General Counsel at William Hill, General Counsel and Company Secretary at Gala Coral Group and General Counsel and Company Secretary at Luminar Plc. Sam previously worked in senior People leadership roles across retail, professional services, software and technology, construction and luxury hospitality. During his tenure, Lotto New Zealand has embraced digital play, and experienced record levels of growth. Al joined from William Hill where he served as the CFO for the online business and, more recently, also took ownership of the retail business. Alan Artz, Chief Financial Officer, joined Allwyn and Camelot in 2023 in a dual role to support the smooth transition between the Third and Fourth National Lottery licences.

• Andria was formerly EMEA CEO at Tag Worldwide, a global marketing production business, having previously held the position of CEO of EMI in the UK and Ireland.
• National Lottery operator, Allwyn, has announced the appointment of Adrian Joseph OBE as Independent Non-Executive Director, effective 1 June 2024.
• As a Senior People Advisor, I bring our values to life by building trust through transparency and support.
• Allwyn begins next phase of retail investment with new National Lottery PPOS rollout trial
• Pavel is also a member of the board of directors of KKCG, and of individual companies that belong to the Group, including OPAP and SAZKA a.s., as well as serving on the supervisory boards of CASAG and Austrian Lotteries.

Allwyn begins scale rollout of over 30,000 new state-of the-art Wave National Lottery terminals

Pavel is also a member of the board of directors of KKCG, and of individual companies that belong to the Group, including OPAP and SAZKA a.s., as well as serving on the supervisory boards of CASAG and Austrian Lotteries. Ken has spent more than 18 years in various corporate finance positions and has extensive experience in capital markets and M&A. Robert is also a member of the board of directors of individual companies that belong to the Group, including OPAP, and serves on the supervisory boards of CASAG and Austrian Lotteries. Justin King leads Allwyn UK’s Board and spearheads the company’s efforts to reinvigorate and improve lotteries. Mark was previously Chief Information Security Officer at Smart DCC, the organisation responsible for the secure and interoperable communication network that supports the rollout of smart meters across the UK. Mark was previously at the BBC, with responsibility for the build and running of BBC iPlayer, and Director of Online Delivery and Operations at Sky where he worked across a wide range of consumer facing digital services.
The changes we need to make to achieve these ambitions are largely behind the scenes and relate to technology and infrastructure. It’s a balance that lets us come together to connect, while keeping the flexibility to support your lifestyle.‍Sustainability is central to how we design and operate our spaces, with our offices powered by renewable energy with long-term impact in mind.‍ Natural lighting, biophilic design features, and accessible layouts all contribute to spaces that feel energising and inclusive.‍We embrace a hybrid way of working, while each team works slightly differently, we typically spend three days per week in the office. Letting colleagues know that some extra help, understanding, or just more time might be needed. We advertise all our jobs on this platform to ensure our jobs are accessible to more people.

Sharon Doherty and Victoria McKenzie-Gould lend strong digital transformation and consumer backgrounds to Allwyn team tasked with revamping The National Lottery. Allwyn finds winning formula with new digitally-led National Lottery retailer training as users top 7,000 Allwyn highlights player support for Team GB and ParalympicsGB on a National Lottery product for the first time Unmissable UK-wide search will recognise and reward National Lottery retailers for the important role they play on the high street and in their communities Winners Allwin Casino crowned after UK-wide campaign calling on the public to nominate National Lottery retailers who go above and beyond for their community Allwyn, incoming licensee for the Fourth National Lottery Licence, set out some next steps for National Lottery retailers.

Allwyn launches ‘Big Thank You’ giveaway for independent retailers, with amazing prizes up for grabs

Together with strategic partners Scientific Games and Vodafone, Allwyn will also put emphasis on working with local SMEs throughout its operations, supporting the growth of a world-class British supply chain. The National Lottery of the future will build on a cutting-edge technology platform that will improve player protection over the next 10 years and beyond. So in addition to boosting my bottom line by selling tickets, it also gets more people through the door of my shop. They’ve been able to see first-hand the huge impact it has had on the UK over that time – through making big winners, of course, but also by funding local community projects and national events like the Olympics and Paralympics.
Allwyn launches Operation Guardian to help retail partners sell The National Lottery even more safely Allwyn UK, the incoming operator of The National Lottery, announce the appointment of Heart & Science as its preferred media partner for the Fourth National Lottery Licence Hi-tech digital dispenser marks first change to how National Lottery Scratchcards are bought in 30 years Allwyn looks to the future with innovative National Lottery Scratchcard technology at Asda store Allwyn partners with ITV to celebrate The National Lottery’s impact on women’s football and support the FA’s Big Football Day Allwyn races out of the blocks with huge new National Lottery campaign to celebrate player support for Team GB and ParalympicsGB